Thursday, July 08, 2010
Posted by thedollcafe at Thursday, July 08, 2010
I found this interesting article today called "Case Study - Barbie." The article describes how Mattel went about marketing the Barbie brand in China. Since the Barbie doll is not a doll that most mother' have grown up with in China, Mattel is using the store as a shopping experience that will actually bring the consumer to a one stop boutique featuring products and services like a spa, a make-up counter and clothing. The article relates that Mattel is using the store almost as an experiment to see what will help them sell more product, i.e. dolls. I thought this was very interesting. I've always thought of Barbie as a doll, not a brand. The more I thought about it, this is an impressive marketing scheme. Actually, I would love to see more Barbie and Mattel branded product than the dolls and I would love to see it in a one stop shop store like Shanghai's store. It would certainly help sell more product! According to the article, this may not be feasible in many markets. What do you think?
Categories Superstar Barbie
Monday, July 05, 2010
Posted by thedollcafe at Monday, July 05, 2010
I just logged into Amazon and noticed that the Harley Davidson Giftset is on sale for $42.49. The set is also on sale at Walmart for the same price! I'm glad I held out for this set because it looks like it's time to buy! What is great about this set is that the Ken features the new body sculpt first found on Edward Twilight Ken, and the HD doll is a model muse style body with articulated knees. On that note, here is an amazing picture of the Ken courtesy of Therese, one of our forum members. You can see more pics here! For your convenience here is a link to ordering this set on Amazon! I noticed Debbie Harry and Cyndi Lauper Ladies of the 80s are also on sale!
Sunday, July 04, 2010
Posted by thedollcafe at Sunday, July 04, 2010
May you be enjoying your Holiday weekend. Here are Style 'n Shave Ken and Dallas Cowboy Hispanic Cheerleader Barbie dressed in Dressmaker Details to wish you a safe and Happy Fourth of July! I have spent the last several days going through my dolls, de-boxing and taking tons of pictures. I've been uploading a lot of pictures to the gallery and have been posting updates at the Twitter page to let you know about the new pictures!