Barbie is a star, but I'm shocked to learn that this is her first UK TV campaign. According to Adpraisal, ad agency Ogivily has created two adverts aimed to strengthen and build Barbie’s relationship with 4-9 year old girls. I hope the stores are well stocked with Barbie items for our UK Barbie fans. May this be the beginning of a nice successful campaign. Since Barbie is heading off on her Grand Tour for Barbie Convention in 2012, maybe the UK decided to get in on the fun. This looks kind of like a teaser since I doubt these Barbies will ever actually be produced. Look at the Ken. He seems to be the glamorous Ken staring in ads this year. Barbie looks like she is wearing a dress based on the Heidi Klum Barbie dress. The Barbie also looks like a glammed up Fashionista Barbie. Hopefully the UK will see increased interest and sales for our favorite girl in their future!
Showing posts with label Fashionista. Show all posts
Showing posts with label Fashionista. Show all posts
Thursday, August 25, 2011
Barbie hits the red carpet in first UK TV campaign
Categories
Barbie Convention,
Fashionista,
marketing,
UK
Friday, October 15, 2010
Have You Seen the New Kens? What do You Think?
Take a look at the new Kens. Thank you Mattel, you do listen to us, but a few steps are always taken back before they are taken forward aren't they? With the dawning of the Barbie Twilight Edward Doll
and the Barbie Harley - Davidson Ken Mattel brought us some much needed improvements. A new body sculpt with more poseability and a more manly physique. Poseability has now reached the playline Ken dolls but what happened with the facial sculpts? I guess Bieber Fever has hit toy shelves! The new Kens have a face sculpt that gives off a more squarish jaw but also a younger appearance! Remember the shorty dolls from a few years ago? I think these new Kens would look great with those dolls but we all know what happened with those dolls!
Don't get me wrong, I'm not saying I wouldn't purchase these dolls, but it will take a while for me to get used to them. Because of the new neck knobs it will be difficult to switch the heads on these dolls if you are buying them simply for the new body. Let's hear what you think. Running out to by them, um... I don't think so, or I'm still undecided . . .

Don't get me wrong, I'm not saying I wouldn't purchase these dolls, but it will take a while for me to get used to them. Because of the new neck knobs it will be difficult to switch the heads on these dolls if you are buying them simply for the new body. Let's hear what you think. Running out to by them, um... I don't think so, or I'm still undecided . . .
Shaving Fun Ken
| Barbie Princess Groom Ken |
Categories
Fashionista,
Ken
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