Thursday, August 25, 2011
Posted by thedollcafe at Thursday, August 25, 2011
Barbie is a star, but I'm shocked to learn that this is her first UK TV campaign. According to Adpraisal, ad agency Ogivily has created two adverts aimed to strengthen and build Barbie’s relationship with 4-9 year old girls. I hope the stores are well stocked with Barbie items for our UK Barbie fans. May this be the beginning of a nice successful campaign. Since Barbie is heading off on her Grand Tour for Barbie Convention in 2012, maybe the UK decided to get in on the fun. This looks kind of like a teaser since I doubt these Barbies will ever actually be produced. Look at the Ken. He seems to be the glamorous Ken staring in ads this year. Barbie looks like she is wearing a dress based on the Heidi Klum Barbie dress. The Barbie also looks like a glammed up Fashionista Barbie. Hopefully the UK will see increased interest and sales for our favorite girl in their future!